How to Sync Your Paid Ads on Google and Social Media for Better Results

Alright, so you’re running paid ads on Google and social media, but are they really working together? Syncing these two is like turning a solo act into a duet (hello, cross-channel harmony!). If you’re aiming to get the most out of your ad budget and reach more people without doubling your workload, it’s time to bring your Google Ads and social media ads into sync.

Here’s how you can get these two platforms to play nice and boost your results.

Why Bother Syncing? Isn't Running Ads on Both Platforms Enough?

Sure, you could run Google Ads and a social media marketing campaign separately, but syncing them is where the magic happens. It’s like making sure both hands are playing the same tune on the piano. 

Think of it this way: Google Ads are perfect for catching people when they’re actively searching for something specific, while social media ads reach them in a more casual, scrolling mode. When both platforms tell a similar story, your message feels cohesive and memorable.

Now, let’s dive into how you can make this sync happen

Syncing 101: Getting Google and Social Ads to Work Together

Here’s a quick guide to make sure your Google Ads and social media ads are in sync for bigger, better results.

1. Consistency is everything (seriously!)
   Think of your branding as the outfit you’d wear to a big event. If your Google Ads are casual and relaxed, but your social media is all business and formal, it sends mixed signals. Make sure your brand vibe, offer, and visuals are consistent across both platforms.
   
   Brand consistency in cross-channel marketing makes your ads look and feel connected, no matter where they’re seen.

2. Use Retargeting to Keep the Conversation Going
   Ever noticed how something you looked at online just keeps popping up? That’s retargeting (or as I call it, “hey, remember me?”). Retargeting means starting the convo on one platform, like Google, and continuing it on another, like social media.
   
   Targeted brand messaging across platforms keeps your brand on people’s minds without overdoing it.

3. Let Analytics Do the Talking
   You don’t have to be a data genius to get into analytics - just keep an eye on what’s working (and what’s not). Google Analytics and social insights show you what’s resonating with your audience. Are people clicking on your Google Ads but leaving the page? That’s a sign they might need a little reminder with the help of social media marketing to stay engaged.  
   
   Tweaking based on these clues can help turn casual interest into real results, enhancing brand loyalty through cross-channel brand marketing that reaches the same audience in fresh, engaging ways.

4. Budget like a Pro
   Start with a little budget on both platforms and see which one’s performing best. If Google’s pulling in all the clicks, give it a little more budget love, or if social media marketing is converting better, prioritise that. Adjusting your spend based on results means you’re not throwing money into the wind (cue “Work Smarter, Not Harder”).

Here’s a Quick Example

Let’s say you’re launching a new product. You kick off with Google Ads to catch those searchers who are looking for something new, then roll out social media marketing to build that hype for everyone casually scrolling. Together, they’re like the perfect duo, keeping your product in people’s minds no matter where they go.

Pretty easy,  right? 
Cross-channel brand marketing might sound fancy, but it’s really just about connecting with your audience in ways that feel natural, fun, and cohesive.

When your Google Ads and social media marketing work together, you’re creating a brand experience that flows effortlessly. With cohesive branding and targeted messaging across platforms, you’re building trust and boosting brand loyalty in a way that lasts.

While syncing Google Ads with social media can seem straightforward, having an expert by your side can make all the difference. Sure, it’s easy to get started, but a seasoned pro will always have the upper hand when it comes to strategy, insights, and squeezing every bit of value out of your budget. That’s where we come in (hello! We’re Hoopla!). With years of experience, we know how to create ads that don’t just show up—they stand out.

Why settle for ‘good enough’ when you could have great?

Visit our website to see how we can help your brand stay top of mind with ads that connect, convert, and bring your audience back for more. Choose from our Social, Google, or Full Suite packages.