In today's digital world, local businesses have a tough time grabbing attention online. Luckily, Google Ads has got your back--they offer a bunch of awesome tools to help your business thrive in your community. Get ready to learn some cool tips and tricks to make the most of Google Ads for your local biz.

Have a look at the local market

Now that you've decided to dive into Google Ads, it's important to get a grip on your local market before taking the plunge. Some questions to consider asking:

What's the deal with your area?
Who are your competition?
What exactly are your customers searching for?

These questions will give you the upper hand when it comes to customising your Google Ads campaigns for your local peeps.

Use the location extensions feature

With the location extensions feature, it will be super easy for customers to find your business. With location extensions, you can show off the following:

Address
Phone number
Map of your store right in your ads

Using the location extensions also adds a touch of trustworthiness to your ads.

Use location-based keywords

Keywords are crucial for Google Ads. If you want to attract local customers, make sure to include location-based keywords in your campaigns—for example: if you own a coffee shop in Brisbane, use phrases like "best coffee shop in Brisbane" or "Brisbane cafe near me." This way, your ads will be shown to people actively looking for businesses in your area.

Write a good ad copy

A good ad isn't good without a good ad copy—keep it clear, to the point, and super engaging. Show off what sets your local business apart from the rest: don't forget to shout about any awesome deals, discounts, or events you've got going on. And most importantly, use words that connect with your audience and make them feel like your business is their dream come true!

Schedule ads strategically

To make every dollar count for your ad budget, you can strategically display your ads exactly when your target audience is most likely to see them. Whether during lunch or dinner, imagine your pizzeria's ads popping up at just the right time to reach hungry customers—so make sure your ads are seen when they'll have the biggest impact.

Define your geographical area

Want to reach customers in your local area? With Google Ads, you can now define the exact geographical area where your ads will be shown. If you have a small business within a specific radius, this feature lets you target your ads precisely, so there would be no more wasted clicks from people outside your service area.

Monitor, monitor, monitor

Don't forget to keep an eye on how your campaigns are doing--you should totally check them out regularly and make any changes you need to. If you find that certain keywords or ads are killing it, give them a bigger slice of your budget. But if some parts of your campaign aren't working, you might want to try fixing or stopping them.

If you want your local business to really shine, Google Ads is the way to go. With a little know-how and some clever tricks, you can grab the attention of your target audience and bring in more customers from your community. But Google Ads can be a bit too much work—at Hoopla, our goal is to get your business noticed by the right people at the perfect time through Google Ads marketing.

Check out our pricing page to kick off your Google Ads journey!

Local Business Advertising with Google Ads: Tips and Tricks