Unlocking Business Success: Why You Should Advertise on Facebook
With over 2.9 billion people who use Facebook each month, it's no wonder why it's the perfect platform to reach a huge audience waiting for your business to reach them. Facebook is one of the top social media platforms, so why not take advantage of the opportunity to give your brand more exposure and attract potential customers?
One of the great things about advertising on Facebook is that you can target specific demographics, like age, interests, and behaviours. This means you can show your ads to the people most likely to be interested in your products or services.
Wondering what the fuss is all about in Facebook ads? Here are the reasons why your business should advertise on Facebook:
Hit the right audience
Let's start with the basics: Facebook's advertising model operates on the trusty 'pay-per-click' (PPC) system that's taken the digital advertising realm by storm. The perks of PPC align beautifully with the benefits of Facebook advertising. It's simple—affordability, effectiveness, and speed. With Facebook, you're not just throwing your ads out into the abyss; you're strategically pinpointing the folks who really matter to your business.
ROAS royalty
When it comes to Return on Ad Spend (ROAS), Facebook reigns supreme. With ad types like Facebook Feed, Messenger, and Marketplace ruling the roost, this platform boasts 41% of marketers swearing by its ROAS prowess. Talk about making every penny count!
Ad varieties
Facebook serves up an array of ad types—some of which are as rare as a unicorn in other advertising realms. It includes photos, videos, Stories, Messenger placements, carousels, slideshows, collections, and even interactive playable ads. It's like a buffet tailored to satisfy every marketing appetite.
Budget-friendly
Now, let's talk about everyone's favourite topic: budget. The beauty of Facebook Ads lies not only in their effectiveness but also in their affordability. You don't need to break the bank to make your mark. The Ads Manager tool is your trusty sidekick, and it doesn't charge a dime. Your only investment? Your chosen budget for running ads.
Bang for the buck
Alright, alright, let's talk numbers. The cost of your Facebook ad adventure depends on various factors—your budget, the types of ads you pick, your industry, and more. But here's the scoop: you're generally looking at spending anywhere from a pocket-friendly few cents to a couple of bucks per click. Talk about bang for your buck!
Need help with Facebook ads for your business? The Hoopla team is here to give you a hand! Take a look at our awesome ads packages made specifically for small businesses. Let's team up and make some Hoopla happen!